![]() I also cover how to buy high-response lists, how to implement web marketing strategies, how develop strategic partnerships, and how to put an iron gate around your clients to lock them in for life. While I do provide a number of done-for-you templates, I sincerely hope that you don’t only use one letter and ignore the carefully tested and articulated strategies for developing a USP (unique selling proposition), picking profitable target markets, creating killer testimonials, fueling referrals, using strategic case studies to niche your services, and developing your own unique offers to pull new clients in like bees to honey on a warm day.Besides, your prospects are not studying your marketing or the marketing of your competition and probably won’t notice the same way YOU would. ![]() The chances of someone in your area mailing the exact same letter, to the exact same list, at the exact same time are extremely low. There are over 100 different letters, campaigns, and strategies in the program.This is probably for a couple of reasons: Bottom line: If your business is doing so poorly that you cannot afford the Toolkit or if you are so busy chasing your tail working IN your business instead of working ON your business, then that is all the more reason you need to enroll today.Ī: First of all, I’ve NEVER had anyone tell me they mailed one of my campaigns and received complaints from the recipients that they had already seen that campaign. Now I bet you are thinking, “Of course you would say that Robin, you’re trying to sell me something!” Yes, I am trying to sell you something, but that doesn’t make my observation false. You will be hard pressed to find top business owners or professionals that don’t regularly invest in feeding their minds through coaching, information products, books, and seminars. This principle is true in the IT industry as well as every other field or endeavor. ![]() They think, “If I was doing better financially and in my business, I would have no problem investing some money into this kind of program.” But the truth is, successful people and businesses earn big profits because they invest in learning and growing their business not the other way around. Funny thing is, these same people are the ones who resist to the bitter end when it comes to feeding their minds by investing in learning programs, seminars, or information products like my Toolkit System – even though they are the ones that need it the MOST. It’s almost tragic to hear their stories about how poorly they are doing. A: On several occasions, I have encountered small technology firms that are really struggling to make ends meet.
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